It was announced on July 31 that the world’s largest ever study of lesbian, gay, bisexual and transgender (LGBT) people is to expand into three additional countries.
The ‘2010 Out Now Global LGBT Study’ is the world’s largest sampling yet undertaken of LGBT people and will now track lifestyles, consumer habits, social factors, workplace issues, discrimination and demographics across 20 countries around the world.
In announcing the move, CEO of Out Now – Ian Johnson – said that the new research was becoming increasingly relevant as it expanded its reach to cover the lives of more LGBT people.
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“Out Now is really pleased to be bringing its global LGBT study to Poland, Australia and South Africa,” Johnson said. “LGBT people live everywhere, and this new Out Now research measures not just data – it provides a window into people’s lives. LGBT people living around the world are a very diverse group, and no-one has previously considered how their lives are similar – and how they differ.”
The three new countries being added to the ‘2010 Out Now Global LGBT Study’ are Poland, South Africa and Australia.
“Out Now’s study now reaches into countries around the world, where more than 50 million LGBT people live,” Johnson added. “Through better understanding LGBT issues and concerns, we believe this study has an important role to play in helping inform governments, NGOs and corporations about a very significant group of the world’s people.”
About Out Now
Out Now was established in 1992 in Australia, and has grown to comprise a team of the world’s leading LGBT marketers in countries around the world.
Out Now is a global LGBT market specialist with two decades of marketing experience relied upon by leading brands including IBM, Toyota, TUI, Lufthansa, German National Tourist Office, Merck, Sony Music, Barclays, Lloyds TSB and Citibank.
The agency has pioneered LGBT market research studies since 1992, and is also responsible for the industry-leading GayComfort.com online LGBT sensitivity staff training and certification program for the global tourism and hospitality sector.
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