Potential Kid’s potential cut as communications giant LIME drops artist over offensive lyrics

So as developments unfold a new artist on the scene named Potential Kid who has shot up the charts and on radio and dancehall turntables with his song “A Yah Suh Nice” (It’s Here That’s Nice) which basically describes good vybz in a party or anywhere else for that matter but the offensive section of the song comes where he said before he turns a battyman (gay man) he would rather be a raper (rapist) which appears in the last line in the first verse of the song.

This being a rapist versus being gay choice of sorts has been echoed before by other artists and is not a new phenomenon which suggest a rebellious mode on which dancehall is predicated from its inception. The choice suggest a love for vaginal sex so much that one would break the law, hurt women (as they are deemed submissive and the weaker sex) and thus risk imprisonment as a stripe or mark of being a real man in Jamaica.

The artist was to have appeared on several upcoming LIME sponsored shows and sporting events including the recently concluded boys and girls championships.

Verse 1:
Har breast rub up pon mi teeth like a chicken gravy,
She mek mi feel like a likkle baby.
Har p**sy tight mi think a Madda Mary
A yah suh nice mi tink a God a save mi
And she come inna mi house and she neva fraidi
Panty fly like mi bredda beigie,
Har p**sy pretty like a madda baby, she mek mi feel…
She wine pon mi cocky put mi c*#ky outta socket
Boom pon mi cocky put it back inna di socket
Come in like a door wen mi knock it and mi knock it
Knock it and mi knock it foot a wah mi like har

She si mi Manley and she tek mi Sheara,
Har heart bitter like a Ole Vera, before mi a yuh mi tun a saviour
Before mi tun battyman mi prefah tun a raper (before I turn a gay man I prefer to become a rapist)

In an article in the Gleaner confirmation came after a meeting yesterday with some LGBT advocates, allegedly the artist himself and other representatives led to the company’s decision, the article read: 

Telecommunications company LIME has dropped emerging artiste ‘Potential Kidd’ from a promotion which would involve the artiste performing at a school concert.

In a release issued this evening, LIME said following concern about the content of the unedited version of Kidd’s single Ah Yah So Nice, it decided to facilitate a meeting between the artiste and some people who were troubled by the lyrics.

In a message posted on its social media pages, LIME said, after analyzing the unedited version of the song, it agreed that the lyrics were unacceptable.

“What we would want is for our artistes to express themselves freely but responsibly and we think civil society can play a big role in this regard,” said LIME Jamaica’s Managing Director, Garry Sinclair.

Sinclair also said LIME does not support any idea or sentiment that promotes unlawful or anti-social behaviour against any person in the society.

Potential Kidd has reportedly apologized to persons who may have been offended by the lyrics.

“I do not support violence against women or homosexuals,” he is quoted as saying in a release from LIME.

The development comes shortly after LIME made changes to a ‘Champs’-related campaign which featured Potential Kidd.


Frankly there is a element pf hypocrisy to all this as here some local advocates went to this meeting with Lime and the artist yet we (including the very representatives we have since learnt) dance readily to more caustic dancehall acts who have called for our death repeatedly such as Beenieman whose “All Battyman FI Dead” song is still played in the dancehall and several others for example albeit the songs are old but they still get rotation by DJs. Murder music or hints to such by artists do not need the acts to publicly perform them, they still earn from them in a way once they are published and their A&R (artistry and repertoire) manages their rights distribution/earnings which is now being done as a way for artists to earn as the market crunch is being felt as live shows opportunities dry up worldwide outside of pressure from gay rights activitst but economic and musical apetite changes dictate where the industry goes. Artists are finding  ways to earn outside or shows by using the more administrative methods via copyrights etc.

What is also apparent is that LIME and its marketing/promotions division may either not have gone through the material by Potential Kid or did not expect the vigilance on the inclusion on the artist seeing he is the hottest act now in their promotions.

Ironically the song is hugely popular in the gay community as have been other anti gay themed songs or songs with offensive lines in them hitting at homosexual life and even an event recently was titled as the song and drew a large attendance, I did not spin at that one as I was out of service mourning my father’s passing in late February. This is precisely why I only spin house music and vogue femme materials over the last many years.

I know we are going to hear that a young artist is getting a fight from pro-dancehall and anti gay supporters which may very well fuel or re-ignite the cooling temperature of homophobia in Jamaica. Meeting with artists and organizations maybe a start but for me as I have said before artists with anti gay lyrics need to fully recant their offensive materials and pull them from the market and public domain including Youtube and other outlets. Buju Banton’s Boom Bye Bye for example still gets several hits on Youtube and the song is still available on iTunes seen listed HERE so he does not have to perform the songs live similar to Sizzla’s Nah Apologize is still on Youtube and other outlets for sale as well.

Hit the artists in their pockets where it hurts since the ethical suasion is not forthcoming from them.

Potential Kid is just a new kid on the block the older artists still need to be pressured or convinced that hate music or offensive lyrics are not welcomed no matter how old the tracks are as they have a life of their own via the various platform on which they are hosted and sold for profits.

Peace and tolerance